"India’s New Dream Job? The Meme Explosion Around Vishal Mega Mart Security Roles"

The retail chain, known for having over 645 outlets across the country, recently announced a mass hiring drive for security guard roles. This triggered widespread online interest, but not for the reasons you'd expect. Instead of a typical employment response, netizens turned the recruitment into a satirical symbol of ambition—coining viral lines like “Ek hi sapna – Vishal Mega Mart Security Guard” and “Chowkidar first attempt fail.”

How It All Started

The trend picked up steam when job listings began circulating widely on social media. Reports suggested that the selection process included an actual written exam covering topics like General Knowledge, English, and the regional language, along with medical and physical fitness assessments. Those with skills in martial arts or prior guard experience were given preference.

This seriousness around the role caught the attention of meme creators, who quickly turned it into an exaggerated competition akin to UPSC or IIT-JEE exams. Spoof content exploded—some featured AI-generated images of celebrities like Virat Kohli dressed in guard uniforms, while others imagined fictional coaching institutes dedicated to cracking the “Vishal Mega Mart Guard Exam.”

The Real Story Behind the Laughs

While the internet is having fun with it, the trend also sheds light on a more serious issue: India’s job market challenges. The fact that even entry-level roles like these are treated as prized opportunities reflects the intense competition and employment scarcity faced by many young Indians today.

According to sources like AmbitionBox and Glassdoor, the salary for these positions ranges between ₹9,000 and ₹25,000 per month. Freshers typically earn ₹9,000–12,000, while experienced personnel might get ₹13,000–18,000. Supervisors can earn up to ₹25,000. The jobs also include benefits like medical support, provident fund contributions, and employee discounts.