Instagram New Reel Link Feature: A Game Changer for Creators in 2025

Instagram keeps evolving, and its latest feature is here to supercharge how creators share stories and connect with their audience. Introducing the Reel Link Feature—a smart update that lets creators link multiple reels in a series, making storytelling seamless and binge-worthy.

What’s the Reel Link Feature All About?

Creators can now link their reels together into a cohesive series, allowing viewers to navigate from one reel to the next with just a tap. Whether you’re sharing episodic vlogs, tutorials, recipes, travel diaries, or any multi-part storytelling, this feature lets your audience enjoy your content as a smooth flow rather than scattered clips.

Instagram places a “Next Reel” button on linked reels for easy navigation, helping creators keep viewers engaged longer and encouraging followers to stay tuned for what’s next.

How Does It Work?

When uploading a new reel, creators tap “Link a reel” under the caption box to connect it to an existing reel and assign a short title.

For older reels, you can edit linked reels through the menu and update or remove links anytime.

Only one reel can be linked at a time, and titles have a 15-character limit.

Close friends and subscriber-only reels can’t be linked yet.

Why This Matters for Creators and Viewers

Boost Engagement: Instead of asking viewers to "come back for part 2," creators can lead them directly to the next part, making binge-watching effortless.

Better Storytelling: Organizing reels by theme or narrative enriches how stories unfold on Instagram.

Discoverability: Series format encourages viewers to spend more time watching related content, increasing watch time and the chance of converting casual fans into loyal followers.

Competing with TikTok: Instagram is catching up to TikTok’s multi-video storytelling, giving creators more tools to captivate audiences.

What Creators Should Know

The feature is rolling out globally and was highly requested by the creator community.

It’s perfect for creators producing serial content like fitness tips, cooking tutorials, or episodic series.

Linking reels is flexible—you can link during upload or afterwards, edit titles, and unlink reels anytime.

While simple, this feature marks a powerful step towards more interactive, engaging content on Instagram.

Instagram’s new Reel Link feature transforms how creators can tell stories and keep their audience hooked. For content creators, it’s a brilliant way to build anticipation, improve content flow, and grow follower loyalty without making viewers search through endless reels.

For viewers, it means more enjoyable, connected content experiences. As Instagram continues evolving, this feature is a clear signal: the future of short video content is all about series, connection, and storytelling.

So, creators—start linking your reels and turn your content into captivating series your audience will love to binge!